Fashion photography

Fashion photography is a style of photography that is devoted to displaying clothing and fashion items. Fashion photography is most frequently conducted for advertisements, fashion magazines like Vogue, lifestyle, etc. Fashion photography has developed its own aesthetic during which the garments and fashions are enhanced by the presence of exotic locations or accessories.


Fashion photography has been alive since the earliest days of photography. In 1856 Adolphe Braun published a book containing photographs of Virginia Oldoini, a Tuscan noblewoman at the court of Napoleon III. The photos depict her in her official court garb which making her the primary mannequin. 


In the first decade of the 20th-century advances in halftone printing allowed fashion photographs to be utilized in magazines. Fashion photography made its introduction in French and American magazines like La mode pratique and Harper's Bazaar. In 1909 Condé Nast took over Vogue magazine and also helps to contribute to the beginnings of fashion photography. In 1911 photographer named Edward Steichen was dared by Lucien Vogel helps the publisher of Jardin des Modes and La Gazette du society to market fashion as an art by the use of photography. Steichen then took all photos of gowns designed by Paul, and these photographs were published within the April 1911 issue of the magazine Art et Décoration. According to Jesse Alexander, this is often "now considered to be the first-ever modern fashion photography shoot. That is, photographing the clothes in such how on convey a way of their physical quality also as their formal appearance, as against simply illustrating the object".


In recent years the fashion photography and fashion Photographer in Singapore gained even greater popularity thanks to the expansion of the web and eCommerce. Clean product and ghost mannequin photography became a usual practice within the apparel industry.
Location: Singapore

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